Today James talks with Martin Centerman – CEO of Spiderdash, a software product which simplifies campaign evaluation for marketing departments and agencies.
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Hyper Island and Stockholm-based fashion startup Virtusize have collaborated on a great marketing video. The video, which clearly takes some inspiration from the Dollar Shave Club video that went viral last year – is a amusing insight into Virtusize and how their ‘virtual fitting-tool’ works.
In an earlier post we explored how startups and tribes share a lot in common. We are now going to explore the basics of tribal marketing
Last week I wrote a few lines about how to book an interview and what to think about. This week I will write about how to follow-up and write a little bit about public communications in general and especially press releases.
I caught up with Promobucket founder Johan Tervald to talk about how they want to help non-designers create beautiful marketing material. What is Promobucket and how did you come across the idea? PromoBucket is a web based SaaS solution targeted towards marketers and their digital assets. The idea is to give life to digital marketing and […]