Should Swedish startups conduct their internal and externals communications in English or Swedish? What affect does this have on customer adoption in local markets and on global strategy?
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Daniel interviews Dan Nilsson – one of Sweden’s top e-commerce experts – having founded E-handel.se, Roliga Prylar and Fyndiq.
Micael Widell from Fyndiq walks us through his “path to entrepreneurship”.
Guest post by Micael Widell (Fyndiq) about the startup scene in Stockholm