Last Thursday, web entrepreneur Anton Johansson launched Alltid. It’s a new kind of electricity retailing service, with a simple concept: you pay a fixed amount every month with no extra fuss. The team behind Swedish Startup Space got together and wrote a column on this topic and how the consumers will use this.
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Just a year or so after launching Osom, a mobile app that was supposed to be “Instagram meets Craiglist”, Anton Johansson is starting over in a completely different industry. Completely different. Today, Anton launched Alltid – a electricity contract with a fixed rate and monthly cost. Sort of like Spotify, but for your electricity bills.