Swedish Startup Space

About us

Sweden is an emerging tech country – there’s no doubt about that. Spotify, Klarna, Mojang and Wrapp are just a few examples of Swedish startups that have taken the world by storm. ReutersEntrepreneur and PandoDaily have all praised Swedish entrepreneurs and their knack for building global businesses. What struck us as odd however, was that there didn’t appear to be anywhere for these great entrepreneurs to meet online – nowhere to chat, connect and discover new companies which seem to be popping up all the time.

At the same time – all of the buzz surrounding Sweden seemed to focus in on the same companies. It frustrated us that there were so many kickass startups, companies we was meeting every week – that couldn’t get any attention from the Swedish media whatsoever.

Many companies told us that they were more comfortable pitching TechCrunch than the ‘small business’ papers here in Sweden – something we found rather confusing.

So we decided to take it upon ourselves – and build the online startup community for Swedish companies.

Swedish Startup Space was born on February 1st, 2013. The initial idea was a very basic meeting place where people could browse jobs, events and office spaces. However, very quickly it became clear that news was the key – or more specifically – people wanted to read about the companies they hadn’t heard of yet. 

This was kind of a big moment – when we realised Swedish Startup Space could be more than a blog – it could be a way to help small, early-stage companies get noticed.

Swedish Startup Space is a The Startup Space production.

Core Team


Marwan Ayache

Marwan Ayache is a citizen of the world and nerd of nerds. Editor and language specialist by trade; tech-enthusiast at heart. There is much to be said and much to be read. Buckle up and start scrolling!

Per Bergström

Per is a Swede currently doing his MSc in Management and Economics of Innovation at Chalmers University of Technology, Gothenburg. He a big fan of people, design, entrepreneurship and urban development. Community builder at heart and co-founder of the Startup Grind chapters in Stockholm and Gothenburg as well as Gothenburg Startup Hack and the non-profit for a more aware world – World Values Day.

Lukas Ohlsson

In January 2014 I received my Bachelor’s Degree in media and communication studies at the University of Gothenburg. Among other things I’ve worked as a tennis coach for a few years, done an internship at the consulting agency JKL and at the moment I’m working as a freelance writer for European Media Partner. I enjoy everything related to PR and communications and have a passion for writing. Recently I developed a project called Next Step by MiG in collaboration with the Marketing Association in Gothenburg.

Jason Dainter

Jason Dainter is an English born entrepreneur living in Uppsala Sweden. He is co-founder of the e-commerce marketplace Eco Market, and the organiser behind the tech start-up event Uppstart.

Johannes Tveitan

I currently work in two different start-ups; Monocl, a data analytics company that focuses on the life science area; ESVerse, a hub for e-sport – connecting tournaments, community and news all under the same roof. Otherwise i co-host an event in Gothenburg called Compile, with focus on the creativity and innovation aspects of software and hardware development.

Peter Tjärndal

I’m Peter Tjärndal. I have a bachelor degree in Media and Communications Science from Jönköping University. Now living in Gothenburg where I run my own business and work with web communication, Public Relations and as a freelance writer. I’m also working with the Swedish tech site Feber.se as an editor for the video games section.

Einar Persson

My name is Einar Persson. I’m an entrepreneur and I love learning random stuff. I have incomplete degrees in Engineering Physics and Business Administration. Startups happened.

Although being at the core of the Swedish startup community I find myself learning about my friends companies from Swedish Startup Space before anywhere else. It’s quickly become the Glue that keeps the community together

Carl Waldekranz, CEO at Tictail

We see more and more world-class companies coming out of the Nordics, and Swedish Startup Space helps us meet them early on

Harry Briggs, Venture Capitalist at Balderton Capital

Creandum are great believers in the power of strong ecosystems and Swedish Startup Space is a great initiative to further strengthen the Swedish startup ecosystem

Staffan Helgesson, General Partner at Creandum

Frequently Asked Questions

What is a startup?

We are big fans of Paul Graham’s definition of a startup:

A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth.

What startups does Swedish Startup Space target?

For now, we have a focus on Internet, technology and media focused companies. We love early stage startups and try to help them spread the word about their ideas. However, any young company working on something innovative is interesting for us.

I would like to contribute, how do I do so?

Sounds great! Head over to our submit post page and send us your ideas. Keep in mind, all content on Swedish Startup Space must have a Swedish angle and guest posts can not be overly self promotional.

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