CEO Nicklas Storåkers promises to increase turnover for the price comparison site.
During his tenure as CEO of the online brokerage Avanza, Nicklas Storåkers lifted the firm to a market capitalization of over $840 million, causing some to herald him as a genius.
In 2011, he left Avanza and has since built up an investment portfolio of fintech companies, including Tink and Monetise.
At the same time he founded NS Intressenter, an investment firm with holdings in the e-commerce site Design Online and Pricerunner. Investors in NS Intressenter include H&M CEO Karl-Johan Persson and the prominent Ax:son Johnson family.
“From the beginning we decided to make two investments. Now, I’m focusing on running Pricerunner,” said Storåkers.
On Monday, we broke the news that NS Stakeholders invested $96 million in buying Pricerunner last March, allowing Storåkers to enter as CEO.
“I love being back in an operative role”, said Mr. Storåkers. He is now putting his efforts into developing the product, which includes a big recruitment offensive.
“We are in the process of hiring 30 people here in Stockholm, including different types of developers and category specialists,” said Storåkers.
Last year, Pricerunner had a turnover of $32 million with strong profitability, but Mr. Storåkers would like to increase those figures significantly.