Alexander Pärleros makes his first investment after selling his price comparison site Mobilio to Schibsted. He will also take on an operative position at the company with business development and sales.
Three months have passed since Alexander Pärleros sold his last shares in Mobilio, which compares cell phone prices and subscriptions, to Schibsted.
He will now be joining the private savings startup Pensionera, in which he has also invested an undisclosed amount.
“This is the industry where I can make the most difference. It’s not about helping people save $40 per year. It’s about so much more than that. We are going to help people save enough to live a good life as retirees”, Alexander Pärleros, who is also famous for Framgångspodden, says.
He does not want to reveal the exact amount he has invested, but says that it was “a substantial amount of money”.
Last year, Pensionera raised(article in Swedish) what the company management called “a large series A round of several million SEK”, from private investor Gunilla von Platen.
Alexander Pärleros has worked with one of the Pensionera-founders(article in Swedish), who all have experience from Schibsted’s private finance services.
“I can’t think of a better team to work with. We are a group of Schibsted-CEO’s and all of us are real price comparison geeks. There’s so much to do in this industry. The pension savings industry is extremely weird right now with way to high fees and funds that don’t go very well”, Alexander Pärleros says.
Pensioneras business model consists of taking a monthly fee for giving advice on where to place your pension savings, instead of taking a few percentage points of the invested capital, which is currently the standard.
The company is also the first in Sweden to offer fully digital model for making changes to your savings.
The service was launched in October last year, and has about 3.000 members so far, according to Alexander Pärleros.