Swedish Startup Space

Prominent Investors Are Backing His Smart Factory-solution

Written by on February 12, 2016

Former Lund University student Willem Sundblad is set to conquer the American market with his technology. 

Have you ever heard the the name Willem Sundblad? If you haven’t, write it down. Breakit have talked to several prominent tech investors who singles him out as one of the entrepreneurs who might get a major breakthrough soon.

Willem Sundblad himself is very secretive when Breakit talks to him, at an undisclosed location in the U.S. He is currently preparing the commercialization of his product and politely declines to answer any question at all.

“At this time, I don’t want to say anything about what we have got or what we are about to do”, Willem Sundblad says. He is running the Britain-based company Oden Technologies together with his American co-founder Peter Brand.

So what is Willem Sundblad working on, that he thinks might change the world?

The technology is complex, of course, but it is basically about making dumb factories smarter. Willem Sundblads hardware connects to factory machinery and collects data from the production line. The data is then compiled on a cloud based platform where any problems are registered. The next step is to analyze the data, and Willem Sundblad claims that his system can detect possible production issues before they have actually happened. In other words, it is a little bit like looking into the future.

A person who has seen a demonstration of the system described to Breakit as “Real science fiction and incredibly impressive”.

Willem Sundblad got the idea when he was still an engineering student at Lund Uuniversity and did a study on Swedish manufacturing companies.

“What I noticed while observing different manufacturers and how they worked with continuous analytics and optimisation, was that a vast majority was not doing any analysis at all. They knew they should, but didn’t have the tools or resources to analyse and optimise their production. And the ones who did it, did so completely manually” Willem Sundblad said to the British site Entrepreneur Country last spring.

According to Breakit’s sources, Willem Sundblad has raised over $2 million from several prominent investors. Martin Wattin, who has previously invested in Fishbrain and Barnebys, has supposedly invested in Oden Technologies as well. EQT’s venture capital fund, which is run by Hjalmar Winbladh, has reportedly also invested.

This capital round is bound to be followed by more since the ambition is to go global with the technology. There are already factories that have live-tested the system, and the plan is to roll out the commercial product this spring.

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