On tuesday the Swedish-Chinese car company launched its new delivery service. Here’s how it works:
A customer ordering groceries at Mat.se or toys at Lekmer will be given the possibility to choose delivery directly to his or her car as an option. A courier from logistics company Postnord drives out to the place where the car is parked, if it is outside the customer’s home or workplace for instance, where the courier will open the trunk with a digital key and unload the goods. When the customer is finished working for the day, he/she can just drive home with the goods already in the car.
“This is a solid example of how connected cars can be used to save time and make life a bit more relaxed for us humans”, the company’s sales- and marketing manager Björn Annwall says.
As a first step the service will be offered to Volvo-drivers in Gothenburg using the add-on service Volvo on Call. The plan is to spread it to further cities later and to increase the scope of goods.
Mat.se’s CEO Måns Danielsson explains that the company has tried the service during past weeks and so far everything has been running smoothly.
“This is like a safe mobile mailbox. Usually when it comes to grocery deliveries, you have to be at home and open when the courier arrives. That’s not the case here”, he says.
To keep the groceries cold, Mat.se have purchased bags from Swedish startup Ifoodbag which has developed a technology where food can be kept cool up to 24 hours.
“The idea is that this will not involve any additional cost for our customers. In all honesty, I believe it will actually be cheaper for us since we can save on the delivery routes. We can deliver to several cars simultaneously parked by commuter train stations or outside larger workplaces”, Måns Danielsson says.
The Volvo-service the latest among a number of new initiatives to make e-commerce more efficient. Another fresh example is Skype-founders Ahti Heinla and Janus Friis with their robots which can carry grocery bags shorter distances(article in Swedish), and the Swedish micro-delivery app Urbit which allows students with extra jobs to be contract couriers in Stockholm’s inner city(article in Swedish).