Swedish Startup Space

Secretive Donya Labs lands huge clients and doubles its turnover

Written by on November 5, 2015

Donya Labs are sneaking forth at a furious pace and are expected to double their turnover to more than $6 million this year.

With software Simplygon, the rather unknown Donya Labs have taken the computer game business by storm. The Linköping company has more than half of the worlds computer game publishers as customers, among them Activision Blizzard who recently acquired King for $5.9 billion, and Square Enix.

According to co-founder Koshi Hamedi there is no company in the entire world which can be viewed as a solid competitor, which is both good and bad.

“There are other companies doing parts of what we produce, but none of them have the complete solution that we have. But it would probably be good to have some competition or else you risk becoming too relaxed and content”, he says.

Simplygon’s software makes it possible for gaming developers to automatically compress 3D-models in games, so that the game requires less processing power. The companies that doesn’t use Simplygon’s services usually do this manually, which demands both time and other resources.

Despite the Linköping company – which in 2013 raised $1.2 million from SEB Ventures – having 30 employees and growing fast, they have so far flown below the media radar. Koshi Hamedi does not find that particularly strange, however.

“It often happens with B2B companies. Simplygon is used in over 300 AAA game titles(high production value-games). But it is only in the background”, he says.

They have so far only approached the largest game developers, but since a year back they have changed direction somewhat. They are, among other things, aiming for companies dealing with product design or 3D printing. Even the virtual reality business is an area where Simplygon are venturing.

Koshi Hamedi recently introduced the company to VR-developers at VR-Meetup in Stockholm.

“VR is a very young industry and we’re entering at ground level. We are cooperating with Oculus and Microsoft Hololens already. All the big games being launched in the near future are using our services. It has however not made any impact on turnover yet”, he says.

In the future, the company wants to grant lesser computer game developers the possibility to us their product. As of today, you have to shell out $65,000 to use the product for one single game.

“We have been a Ferrari for several years, an exclusive product for the big players only. We want to broaden our scope”, Koshi Hamedi says.

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