A Swedish SaaS company Fieldly, has just closed a $630,000 USD seed round and according to the company, “is now poised to service the needs of every size and type of construction company on a very large scale”.
Fieldly develops and sells an online software service that is directed at companies in the construction industry with employees in the field. Fieldly’s project management system improves all operations and communications between the office and the jobsite by eliminating administrative paperwork, improving necessary workflows and managing records in a highly safe, secure and organized manner.
In 2014 Fieldly was the winner of both the Venture Cup and the Business Challenge, the two largest competitions for start-ups in Sweden, and today the company has offices in Helsingborg, Toronto and San Francisco.
The investment comes primarily from a Swedish business angel, Lars Dahlén, whose background and combined influences from technology companies like Sony and Ericsson and practical experiences from a family owned construction company (that is also a user of Fieldly) make this investment a perfect match for Fieldly. The capital will be used to sustain Fieldly’s swift momentum in Sweden while preparing for a broader international expansion throughout North America.
“With the investment we will be able to procure an even faster rate of expansion by hiring more sales and support staff to service the communication needs of thousands of construction companies while safely and securely conducting their basic day to day business activities. Fieldly is an essential project management system that is specifically designed for Swedish and North American construction companies today, but our vision is to build a new digital infrastructure for the global construction industry”, says Daniel Krusenstråhle.