Swedish Startup Space

Guess what? Food delivery service Middagsfrid is also for sale

Written by on February 20, 2015

Last week Swedish tech podcast Startupveckan (they’ve now changed their name to Breakits podcast) reported that Swedish e-commerce company Linas matkasse was for sale – aiming at a valuation close to 500 MSEK.

In this week’s episode Breakit reveals another piece of exciting news from the food delivery industry: Middagsfrid is for sale as well.

Founded by Kicki Theander in 2007 Middagsfrid was the first e-commerce company in Sweden to deliver groceries with recipes to your door. It’s also one of the main competitors of Linas matkasse.

According to Breakits podcast there’s a possibility that a private equity company will buy both companies in an attempt to create a Scandinavian giant. Another alternative is that Coop or Axfood will buy Middagsfrid, which is looking for a valuation around 100 MSEK.

In the episode podcasters Olle Aronsson och Stefan Lundell also talk about security startup Castle – which according to Breakit just got funding from business angels Erik Byrenius (Onlinepizza) and Henrik Torstensson (Lifesum). Castle has developed a technology that upgrades the login security of regular websites to the level of a bank.

  • Company
  • Hadi Irvani

    Anders. This is interesting. thank you.

Subscribe to our mailing list