Swedish Startup Space

Fonecta invests in Swedish startup BokaDirekt to boost its international growth, starting from Finland

Written by on November 28, 2014

Fonecta has made an investment in Boka Direkt, a Swedish startup whose online booking service is currently the market leader in the Nordics. Nearly 3,000 Swedish companies market their services and appointment times via BokaDirekt. The company’s site, bokadirekt.se is reporting over 650,000 monthly visits, marking a 45% increase compared to previous year.

With Fonecta’s investment BokaDirekt can further develop the service to cater also other markets and seize international growth opportunities. The first steps outside Sweden will be made in Finland where Fonecta will localize the service, available from early 2015.

”We have a strong web presence in Finland via Fonecta’s own media. Owing to this we can build an online booking service that has sufficient reach and coverage to provide true added-value for both Finnish SMBs and consumers. Companies get a unique and efficient new channel to market their service times and turn even the typically less wanted time slots into euros. Most of the consumer purchase decisions are already web-driven and it is high time we make it possible for consumers to book also service times online and save them the time and trouble from calling and running around”, explains Timo Hiltunen, CEO of Fonecta.

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