Swedish Startup Space

Launch debriefing with Ludvig Linse from Spontano

Written by on October 9, 2014

Spontano is a service with the ambition to make the world more spontaneous. We wrote about them earlier here on SSS and now they have finally launched their service.

Ludvig – how are you feeling? I can imagine last week being quite intense…
Very good now, thanks. Last week however, was a different story. After a summer where we traded the fabulous weather for app development we were finally ready to release our first app for iOS. We decided to sync the launch with a redesign of our web and major upgrades to our backend – which forced us to skip more hours of sleep than I can count. But we managed, and I’m extremely proud of our team that made a heroic few weeks to make the launch.

The launch-party, with a bearded DJ, sushi-rolls, champagne and a magician, started out chaotic when stuff stopped working 10 minutes before our demo. But it all played out well in the end and people seem both impressed by our app and really enjoyed a spontaneous thursday night, which is exactly what we wanted!

For someone who’s never heard of Spontano, how would you pitch it?
We’re on a mission to make the world more spontaneous. We start off here in Stockholm by curating the best events and activities the city has to offer within 48 hours and enabling ticket purchases in two taps on an iPhone or on the web. In short, we help residents and visitors in Stockholm experience the city without planning ahead. We’re the easy answer to “What should I do tonight?”.

We start off here in Stockholm by curating the best events and activities the city has to offer within 48 hours and enabling ticket purchases in two taps on an iPhone or on the web

To be able to answer the question “What should I do tonight?” we work with the best of Stockholms event organizers to get the best events possible. Now we have everything from A-list artists from Live Nation to theatres and classical concerts to sports and underground parties. For all of these, we are an efficient channel to reach out consumers that prefer spontaneity over planning ahead.

What has been the biggest hurdle so far? And what are you facing right now?
The biggest challenge so far has been to overcome the catch-22 that many marketplaces face – where content is needed to attract users and users are needed to give results to content providers. In our case, we have worked very hard on securing the best event organizers since this is the core of our service. Now with the app, we are an even better tool for mobile people that take decisions on the move – on the metro, at coffee breaks or already at the pub.

Currently the service is Stockholm only. I guess local knowledge is quite important to get this kind of service to work. How do you plan to scale this?
The great thing about the business model is that it works well in most major cities and scales well but require a couple of people on ground.

Anything else you’d like to add? Congrats on the launch and good luck!
Yes, a little head-up to all our friends with Android devices – you will not have to wait for long! Thanks and keep up the good job covering the Stockholm tech scene.

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