StudyLore is a platform for teachers to connect, share and teach. The service offers creation, editing and sharing of resources among teachers, as well as a channel to teach the content to students (K-12) in online classrooms. The team consists of two brothers, born in Jönköping and living in Stockholm. I decided to catch up with one of the founders, Alexander, and have a chat.
StudyLore is the second attempt at creating a sustainable business together. The first attempt was to create a hub to connect swedish lawyers with potential customers. Alexander continues: “That was never realized because of lack of funding”.
The reason they started StudyLore is mainly their mother who is a teacher, Alexander continues: “As our mother is a middle school teacher, we have heard pretty much everything their is to hear about the Swedish school system. From this we saw an opportunity of changing teachers lives for the better.
Planning classes takes up a chunk of teachers work days, and they have a big willingness to share their resources with colleagues at work.
Planning classes takes up a chunk of teachers work days, and they have a big willingness to share their resources with colleagues at work. There are plenty of marketplaces for sharing of content, but they are all outdated. The common flow of work is that the teacher have to download and open files, print it and then share it to their students. This is very inefficient, so we thought of a way to make it better by letting teachers create, edit and share their resources instantly with friends on the network while receiving stats about the interaction and comments about the content from these friends. And instead of having to download and print it to teach, we made it possible for the students to log on and view the content online on any device. This is a time, money and energy saver, as well as a way for teachers to get appreciated for their skills, form a more collaborative and professional community and improve their careers.”
The service is currently free for both teachers and students, the team is currently monetizing the platform by targeting ads towards the teachers.
The concept has required some tweaking as the biggest problem the ran into is that the the educational market is very complex. Alexander continues: “It is very traditional and has a tight budget. We first tried to sell the concept to schools on a yearly licens, but that was something schools were unwilling to fund as they thought it was too expensive and something of strict personal interest to the teacher. We then tried to dip our toes into the freemium/premium business model but that also turned out to be a bad strategy. The third time we tried with the free-with-ads-model and the user acquisition quickly picked up speed.”
We first tried to sell the concept to schools on a yearly licens, but that was something schools were unwilling to fund as they thought it was too expensive and something of strict personal interest to the teacher