Swedish Startup Space

We+, a social exercise program for organizations

Written by on August 21, 2014

We+ is a Swedish web-based social exercise program that provides support, encouragement and motivation to live a healthier life. What makes it a bit different is that it targets organizations rather than individuals.

But let’s rewind first. Obesity is a major concern for people all around the world. As individuals most of us recognize the importance of healthy living, but we might not think about the impact on organizations. Having employees who are less conscious about health sometimes leaves companies with unnecessary drawbacks. They tend to be ill more often eventually leading to absence, sluggishness, loss of focus and ultimately decreased productivity.

As individuals most of us recognize the importance of healthy living, but we might not think about the impact on organizations

We+ is a social network specifically for training and exercising. The user can join a support group and there are tasks to compete for every month against other groups. Every organization which have their employees on the We+ network, receives a special tool that allows them access to strategic information and evaluate the exercises their employees like. Sounds a bit scary? Think of it as a secure and discrete Facebook for your fitness. Photos and comments are “only” shared within your own group; no outsiders can see your posts.

Current users of We+ are from various institutions starting from small professional service firms to large multinational banks, telecom, transport companies and more. Accordning to the founding tean users are so pleased that 97% of them recommend it to a colleague.

Current users of We+ are from various institutions starting from small professional service firms to large multinational banks, telecom, transport companies and more

But as always these numbers should be taken with a grain (or more) of salt. The plan is to initiate international expansion within a year. Future will tell whether they will succeed or not.

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