Swedish Startup Space

Fitbay Launches Their iPhone App – Attempts To “Fix” The Sizing Issue Within E-commerce

Written by on August 20

Fitbay, a “body type” focused e-commerce platform by the ex-Creandum associate and backed by Creandum as well as Just Eat founder. Fitbay is one of many startups focused on fixing the “sizing issues” within e-commerce. Fitbay claims that 40% of all clothes sold online are returned due to incorrect sizing, which frankly is an astonishing number. Big problem, check. Big market, check. Now, whilst there are many players innovating in the space, including Stockholm-based Virtusize – Fitbay have decided to take a different approach.

To make sure sizing is “never an issue” – Fitbay will only show users items that already fit them. When signing up for the service, users are required to enter a variety of sizing dimensions. In addition Fitbay will draw size conclusions by looking at other users with a similar body shape.What this means is that each unique customer is shown a store, customised especially for them.

“Today it is not convenient to buy clothes online. A large part of purchases result in a trip to the post office in order to send the product back to the store.”

”Today it is not convenient to buy clothes online. A large part of purchases result in a trip to the post office in order to send the product back to the store. Customers do not want to risk buying clothes in the wrong size and as a result they stop buying clothes online altogether. We want to bring convenience back to online clothes shopping by helping users find clothes that fit both in size and style.” says Christian Wylonis, Founder & CEO of Fitbay.com.

Last week, they announced their iPhone app. Please give it a try and let us know what you think!

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