When we spoke with Deskoptio in February, they were still in beta phase (and still are). However, in September, all this will change when they celebrate their first birthday as a company and are planning to move from beta to production stage and also start charging their customers.
Fredrik Blom, Desktoptio: “Our strategy since the beginning has been to stay in beta for a year just to ensure quality and usability within our product so until this day none of our customers has been charged for our services. We are turning one year old the 16th of September and by then were planning to move from beta to a production stage and then also start charging from the customers. Approximately we have twenty something customers using our services so we will discuss with them regarding pricing and payment by the time of our birthday”
“We are turning one year old the 16th of September and by then were planning to move from beta to a production stage and then also start charging from the customers.”
Since February, they’ve been working a lot with the feedback they received from their beta customers to make sure their release in September lives up to user’s expectations and their own ambitions. Fredrik explains further: “We have added some new functionality’s to our system and we have done improvements to the graphical interface on both the system and the widget. We have also focused a lot on internal improvements by setting up clearer roles and an action plan for upcoming releases. We really feel that we’ve grown as a small startup into a stronger player within our industry.”
As many other startups, the team haven’t felt the need to invest money in marketing. Fredrik believes in the power of social media, but are still considering putting some money aside for marketing to reach a wider audience: “We haven’t really felt the need to invest money in marketing since we believe that there is such an impact within the social media. Although now when we’re getting closer to our release were reconsidering investing money in marketing to reach out to a wider audience and achieve a greater impact.”
“Although now when we’re getting closer to our release were reconsidering investing money in marketing to reach out to a wider audience and achieve a greater impact.”