PR-tech or startups focusing on helping companies with PR efforts received a lot of attention this week, after Pressfarm – a company who offer the email addresses of top tech journalists (at a price) was heavily criticised by both the entrepreneur and journalist communities. Whilst the execution and messaging was definitely a little wonky (most journalists will happily give you their email address) – there is something there.
For startups, PR is a bit of a pain in the ass. Journalists are notoriously hard to convince (No, the irony is not lost on me here…) and it’s definitely a time-consuming process. Yet, those first waves of press are still an important stepping stone for most companies today. So, with this in mind, it’s not surprisingly that there are a plethora of companies trying to solve the “PR” problem. Of course, here in the Nordics we have MyNewsDesk, undoubtedly one of the biggest players in addition to the various American based companies, both big and small.
NewsHubby is one of the latest entrants into this space, founded by Alexandra Bylund, a Malmö-based entrepreneur who previously co-founded photo-sharing community Foap. Whilst plenty of companies are focused on distribution, NewsHubby tell me they’re focusing more on the content creation itself, helping companies optimise how they write press releases, and learn from the performance of those press releases.
NewsHubby recently raised 300,000 SEK in capital from Russell Glenister (who invested in for example TweetDeck). The company haven’t released much information yet so far, and seem to be fairly tight-lipped about it all, given they’ve not released their beta yet – but we’ll follow up when we hear more.
[Image: Flickr user Richard Masoner / Cyclelicious]