Aqwary is a startup based in Linköping that wants to improve the way divers communicate underwater. The company belonging to the LEAD incubator will soon release its first product. It’s a device that enables divers to share information across local subaquatic networks. Pretty cool, huh?
I got in touch with Anders Brodin, CEO and founder, for a quick chat about the company and the future.
Anders, how did you come up with this idea?
It all started when my kids became divers and I realized how much focus I spent on monitoring them instead of enjoying the dive. I was sure that this would be possible to help divers with this issue by using some kind of technical invention. From that point it took me almost a year of research and experiments until I had a solution that I knew would work.
It all started when my kids became divers and I realized how much focus I spent on monitoring them instead of enjoying the dive.
You have a long background in the medtech industry. What similarities and differences have you encountered in Aqwary compared to your previous experiences?
Similarities is that in booth industries an error may result in putting people at risk. This means that even though we focus on recreational divers we still need to be very serious about our processes and certifications of the products. The big difference is that medical IT typically is a B2B setup, and I really enjoy making a product that allow you to have direct contact and feedback from the user.
You are supposed to start shipping quite soon, how has the last month been? And what is ahead of you this summer?
We have just had internal real ease of the HW and are starting to tune the production process. First shipment to customers are expected to be in July, but already mid-June I will start traveling Europe to do demonstrations at various dive centers. We have a long list of interested dive centers that would like to see the product in real life. So this will be a hectic and fun period with a lot of diving.
First shipment to customers are expected to be in July, but already mid-June I will start traveling Europe to do demonstrations at various dive centers
As a teaser Anders also lets us now that they have started to work on the next component in the Sub Aquatic Network, which is a buoy that will link the network with GPS and Mobile networks. Release of that product is planned for early 2015.