Swedish Startup Space

Intro to acronyms, abbreviations, and initialisms

Written by on June 4, 2014

Scene: you’re at a boardroom meeting or yet another minglefest when suddenly the person talking to you drops some letters right in the middle of their sentence- expecting you to pick them up as if you know what they’re talking about.

They keep talking, but there you are holding a handful of letters that you don’t know what to do with, and you’re looking around for a trash can or an open window and all you can think is ‘if only that genius Marwan at SSS had written some sort of near-comprehensive list of acronyms, abbreviations, and initialisms that are used extensively throughout the startup community, so I can keep up with all this industry jibberjabber’.

Well, you can thank me immediately because here is a near-comprehensive list of acronyms, abbreviations, and initialisms that are used extensively throughout the startup community, so you can keep up with all this industry jibberjabber.

But first, here are some definitions to refresh your memory (source):

1. Abbreviation = any shortened form of a word. Examples: abbr., tech., Inc., and app.

2. Acronym = made from the first letter (or letters) of a string of words but are pronounced as if they were words themselves. Examples: hazmat, NASA, laser, and SUP46.

3. Initialism = made up of the first letter (or letters) of a string of words, but can’t be pronounced as words themselves. Examples SEB, www, RSVP, and HTML.

Pro-tip: if you ever need a refresher just (bookmark this page and) Ctrl+F or Cmd (⌘)+F your way to wisdom!

Feel free to include any I may have missed in the comments below so they can be added to the growing repository.

A to L

API – Application Programming Interface

ASP – Application Service Provider

AOV – Average Order Value

BYOD – Bring Your Own Device

B2B – Business-to-Business

B2C – Business-to-Consumer

CAC – Customer Acquisition Cost (same as CPA)

CEO – Chief Executive Officer

CFO – Chief Financial Officer

CLV – Customer Lifetime Value (Same as LTV)

CMO – Chief Marketing Officer

COO – Chief Operating Officer

CPA – Cost per Acquisition

CPC – Cost per Click

CPM – Cost per 1000 impressions

CRM – Customer Relationship Management

CTO – Chief Technical Officer

DD – Due Diligence

DM – Direct Message (i.e. via Twitter)

GMV – Gross Merchandise Volume

GO – Guerrilla Office

H2H – Human-to-Human

ICT – Information and Communications Technology

IPO – Initial Public Offering

KPI –  Key Performance Indicator

KYC – Know Your Customer

LTV – Lifetime Value

LMFAO – Laughing My Funded Ass Off

M to Z

MLM – Multi-Level Marketing

MPaaS – Mobile Platform As a Service

MVP – Minimum Viable Product

NDA – Non-Disclosure Agreement

OMFG – Over My Funding Goal

OS – Operating System

OS – Open Source

P2P – Peer-to-Peer

PaaS – Platform as a Service

ROI – Return on Investment

RT – Retweet

SaaS – Software as a Service

SEO – Search Engine Optimization

SEM – Search Engine Marketing

SSS – Swedish Startup Space

SSES – Stockholm School of Entrepreneurship

SUP46 – just click the link

TYT – Thank you Tyler

UI – User Interface

UX – User Experience

YA.x – ‘Yet Another….’

VC – Venture Capital

VPS – Virtual Private Server

AW – After Work

IPA – India Pale Ale

WTF – Well-Timed Funding


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