Accounting software is one of those tricky products – you hate to use them, but for most small business people – you’re forced to. What if however, there were accounting products that were built using modern web technologies and with user experience in mind. Well, there are actually a variety of those here in Sweden, including one of our great partners –e-conomic.
e-conomic, founded in 2001 in Copenhagen, is Europe’s leading and largest SaaS (Software as a Service) accounting company for SMEs with over 75,000 customers for its core product
e-conomic offers accounting software to small and medium sized companies. With e-conomic you get an easy and intuitive accounting program, which you can tailor to match your needs. As a result, you will be able to automate your bookkeeping, saving you time, money and frustrations. Consequently you will be able to use your resources where they will be of most value to your business.
I caught up with Simon, Partner Manager at e-conomic for a quick chat about their product and their vision.
What is the vision for e-conomic?
We have a big vision, and it’s to become one of the top 3 accounting software providors in Sweden by the end of 2017. We want to help small business people spend time on the things that they are good at, not waste time in clunky accounting software!
This is a very competitive market – how do you stand out?
We have a well proven product that has been in the market for over 13 years, so we know what works and what doesn’t work for clients looking for accounting software. We’ve iterated the product over many years and are now looking to take the next step!
Are you looking for investors, customers or planning to expand? Where are you going in the next 12 months?
We’re really focused on growth currently, and reaching our goal of becoming a top-3 player in Sweden over the next few years. With that said, we recently took in HG Capital as owners and are ready to take on the world!