For the first time, through Soundtrack Your Brand, Spotify is available for commercial entities and gives business owners unlimited access to music. The service allows smaller commercial outlets in Sweden such as shops, hairdressers and cafes to play music for their customers to enjoy. It is now possible to schedule playlists to set the right mood at the right time, and to manage music for up to five outlets all from one place in a simple way.
Soundtrack Your Brand is a new entity formed by music entrepreneurs Ola Sars and Andreas Liﬀgarden, with a number of investors including Northzone, Creandum, Spotify, Wellington, HMP. Liffgarden and Sars (SYB’s CEO) tells TechCrunch: “Ola and I had been trying to hire each other for a while [when one was at Spotify and the other at Beats],” Liffgarden told me. “We pitched each other a lot on the idea of what’s next in streaming music, what is the new frontier? We both thought B2B, so we decided that we needed to do this.”
“Ola and I had been trying to hire each other for a while” [when one was at Spotify and the other at Beats]
The new Spotify Business service allows business owners to play music from Spotify – legally – in their stores. It’s created specifically for small businesses, and comes with unique features, such as music scheduling.
“Music is good for business. Associating your brand with the right kind of music makes your customers stay longer, boosts revenues and increases staff satisfaction”
Soundtrack Your Brand is the newly formed company, working with Spotify to bring this service to companies in Sweden. “Music is good for business. Associating your brand with the right kind of music makes your customers stay longer, boosts revenues and increases staff satisfaction,” says Ola Sars CEO and Co-founder.
The launch provides benefits to the music industry by increasing the market for legally streamed background music. By also doing extensive reporting, Spotify Business ensures fair compensation to artists and composers. “This means more money to the music industry” says Andreas Liffgarden, Chairman and Co-founder, Soundtrack Your Brand – and previously Business Development at Spotify. “A lot of businesses have been asking for this over the years and we’re happy to finally give them this product.”
Soundtrack Your Brand is a newly-formed company based in Stockholm that holds the right to provide the music oﬀer ‘Spotify Business’ for commercial outlets, giving small businesses unlimited access to music.