Swedish Startup Space

Epidemic Sound Takes Its First Investment From Nordics VC Creandum – $5 Million Series A

Written by on May 20, 2014

Epidemic Sound has to be one of Sweden’s most underrated startups – they’ve been around for 5 years, have an extremely sound and steady business model – and one of Sweden’s most well respected entrepreneurs Hjalmar Winbladh as a co-founder to boot. Despite all of this, they’ve managed (read: tried) to stay out of the tech press and build an extremely solid business, that many people haven’t even heard of.

Essentially, Epidemic Sound is the world’s largest library of “production music” (i.e. music to be used in TV or film). They have over 20,000 tracks in the library, and they purchase each track from the creator directly. If you are interested, read our interview with their CEO Oscar Höglund from a few months back.

Epidemic Sound says it will be using a portion of the new Series A funding to pay more composers to create new tracks for its library.

Prior to this the company had been bootstrapping its business, and TechCrunch reports that the investment will be used to grow their library and expand to more countries: “Epidemic Sound says it will be using a portion of the new Series A funding to pay more composers to create new tracks for its library. The funds will also be used to hire additional people to staff out recently opened operations in Holland, Germany, the U.K. and U.S. — with a focus on hiring in from the broadcast and production industries it’s targeting.”

Epidemic Sound fixes a huge problem for any video producer – from national broadcasters to YouTube’s largest MCNs – whose content is watched online around the world on a variety of devices.

Commenting on the funding round in a statement, Creandum General Partner Staffan Helgesson, said: “Epidemic Sound fixes a huge problem for any video producer – from national broadcasters to YouTube’s largest MCNs – whose content is watched online around the world on a variety of devices. There will always be times when you want that song by a popular artist, but for the vast majority of music used in professional productions, the Epidemic Sound method can radically change how music will be licensed.”

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