Swedish Startup Space

Stuffstory – Let your things tell you their story

Written by on April 24

Stuffstory is a social media platform for “Stuff” instead of people. I caught up with Andreas, one of the founders to have a chat about what they are working on.

Stuffstory is a digital engagement platform for the world’s enthusiasts, collectors, owners, users, geeks & devotees. They are targeting people who tend to form bonds with things they buy, “Recognizing that there are more than a million active members in European motor clubs alone, with thousands of other unique enthusiast associations, we are tapping into a huge market counting billions of objects.” Andreas says.

Stuffstory are targeting people who tend to form bonds with things they buy.

Andreas has a history as entrepreneur in the Swedish marketplace (tech, life style/fashion). Paul, the other founder, has built a successful Web & Technology Consultancy from scratch after he moved to Sweden from London – where he created digital interpretations for sites including The British Museum, Westminster Abbey and the Tower of London.

Stuffstory is a way to create a timeline for an object, The Stuffstory profile becomes the definitive document that tells an objects story. “It’s all about the provenance of an object, something with a story is so much more engaging and valuable than something without. We offer people a way to document their prized possessions with everything from a timeline, pictures, old documents, sound, video, whatever they want.”

Stuffstory is a social media platform for Stuff instead of people. It’s a way for users to share and discover things they’re passionate about. You use it to chronicle your Stuff – anything from your classic car, your comic collection, even your house – and it’s your Stuff that has the profile.

Stuffstory is a social media platform for Stuff instead of people. It’s a way for users to share and discover things they’re passionate about.

Currently looking for funding

The team is currently looking for funding, and since it is very early stage they want to see what potential partners can bring to the table besides money. Andreas continues, “The ideal investor shares our vision and has a his/her successful track record building great ventures. Given the proper resources, we can launch the new version of Stuffstory within six months’ time. Our structure is a lean team of talented individuals and a structured growth only when certain landmarks are reached.”

The ideal investor shares our vision and has a his/her successful track record building great ventures.

The biggest challenge so far has been to determine the functions of the site, “With the amazing toolkit available to you, it’s too easy just to add things because you can. One of the best things we did was to take a “minimal is best” approach, strip everything back and build from our core concept. That way everything in the site works towards providing a great user experience without unnecessary complications.”

With the Alpha site up and running and generating a lot data being collected about how people use the site, the team is anxious to move forward to the beta build and finally go public. “The site design is finalised, we have an amazing team itching to get started and everything points to this being the right time for something like this. The key now is finding the right investors to work with to take this forward.”

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