Swedish Startup Space

Safello is taking the next step into Europe

Written by on April 3

Safello is a Stockholm based Bitcoin company founded in July 2013. The company is focused on supporting the cryptocurrency market with a safe way to buy, sell and use bitcoins. To facilitate its increasingly international user base, Safello have localised their website to help customers across Europe to buy and sell bitcoins safely and simply. With numerous payment methods and 86 supported banks for direct payments, Safello is lowering the barrier for consumers to take their first step into Bitcoin.

Frank Schuil, CEO of Safello says that they want to make it easier for people “With this release we want to make a proactive effort to tailor to those customers who have fewer options to choose from in their home market.”

Up until now Stockholm based Safello have been primarily focused on their home market, Sweden. With the funding it received in February from astute investors like Erik Voorhees and Roger Ver the company’s mission expanded to the wider European market. Frank Schuil, CEO of Safello on its mission: “In 2013 we quickly became the market leader in Sweden and saw some European interest. We did a pilot in the Netherlands that taught us a lot about how to enter a local market. We took those lessons to heart and with this release we want to make a proactive effort to tailor to those customers who have fewer options to choose from in their home market. It is the first step in our plan to grow into a global company.”

“In 2013 we quickly became the market leader in Sweden and saw some European interest [...]  It is the first step in our plan to grow into a global company.”

Safello provides its users with a way to buy bitcoins without having to trust the company with its money. Instead of wiring an initial deposit customers buy their bitcoins directly from Safello. Schuil explains: “We have seen an increasing amount of people who no longer want to store their bitcoins at exchanges after the Mt Gox debarcle. Safellos customers have full control over their funds at any time as orders get executed directly to the market and bitcoins are sent to the preferred bitcoin address of the customer‏. We think it is the safer choice for the consumer and for Safello that’s priority one.”

Banks Supported

Belgium
Argenta, Axa, bpost bank, Belfius, BNP Paribas Fortis, ING België KBC Bank.

Poland
Wybierz Twój bank, Alior Bank, Bank BGŻ, Bank BPH, Bank Pocztowy, Bank Polskiej Spółdzielczości (BPS25), Bank Zachodni WBK, BNP Paribas / Fortis Bank, Citibank Handlowy, Credit Agricole (d. Lukas Bank), Deutsche Bank, Eurobank, Getin Bank, ING Bank Śląski, PLUS Bank (d. INVEST-BANK), Kredyt Bank, mBank, mBank (d. MultiBank), Millennium Bank, Nordea, Pekao (UniCredit), PKO BP (iPKO), PKO BP (Inteligo), Polbank EFG, Raiffeisen Polbank (SYSTEM POLBANK), Volkswagen Bank

Spain
Banco de Valencia, Banco Mare Nostrum (BMN), Banco Pastor, Banco Popular, Banco Sabadell, bancopopular-e.com, Banesto, BANIF, Bankia / BankiaLink, Bankinter, BBK, BBVA, Caixa Penedès, Caja Cantabria, Caja Duero, Caja España, Caja Extremadura, Caja Granada (BMN), Caja Murcia (BMN), Cajamar Caja Rural, Cajastur, Cajasur, Catalunya Caixa, EVO Banco, Grupo Cooperativo Cajamar, Ibercaja, ING DIRECT, Kutxa / Kutxabank, la Caixa, Novagalicia Banco, Sa Nostra (BMN), Santander / iSantander, Targobank, Unicaja, Vital

Hungary
OTP Bank, ERSTE Bank, K&H Bank, MKB Bank, CIB Bank, Raiffeisen Bank, UniCredit Bank, BUDAPEST Bank, Sberbank, Citibank

the Netherlands
ABN Amro Bank N.V., Fortis Bank (Nederland) N.V., ING Bank N.V., SNS Bank N.V., RegioBank

Sweden
Handelsbanken

More information

(Updated 22:00 CET) For more information about the technology, check out this article at Coindesk or read the comments at Reddit

  • Company
  • Smartmoney

    wow rapid expansion well done !

  • thctimes

    sweden. land of 50% tax.

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