Swedish Startup Space

Tailify launches “Native Advertising” solution in Europe

Written by on March 19

Tailify is a new media channel that distributes ads by through “influencers” on social media. Behind Tailify are five co-founders Fredrik Segerby, Joakim Barje, Philip Gustafsson, Fredrik Andersson and Didrik Svendsen. They met during their studies in London and decided to make a reality of their common dream – to transform digital advertising. The concept is rooted in the belief that digital advertising has to truly engage the consumer in order to generate income for the publisher. Put simply, publishers should no longer have to publish advertising that goes unnoticed by potential customers.

The concept is rooted in the belief that digital advertising has to truly engage the consumer in order to generate income for the publisher

Tailify categorizes all publishers by “content type” on their profiles so advertisers can distribute their campaigns to the right audience. Fredrik Segerby says: “The service makes it easy for bloggers to earn money on their talents and includes everything from famous artists to one of the world’s largest food blogs”.

Currently Tailify’s service is only available on social media pages (Pinterest, Facebook, Instagram etc), but the team are working to get it available on websites as well in the near future. Tailify have established themselves in the Nordic market but sees international expansion as a natural step in their business. “We are the easiest, most effective way to reach out through popular and influential publishers on social media, and strive to be the largest publisher network in the world within a year” says Fredrik Segerby.

Tailify’s concept is quite interesting, and true native advertising is a hot segment right now. In addition, social media influencers are a great way for brands to reach customers in a slick and clean way.

The problem? Trying to monetise blogs and influencers isn’t new, and bloggers and publishers get bombarded every day with “the next big thing in ad tech” – so the team are going to have to work extremely hard to break through the noise.

The team [Tailify] are going to have to work extremely hard to break through the noise.

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