Swedish Startup Space

Swedish social commerce platform APPRL launches collaboration with MTG & Top Model Sweden

Written by on March 18

With the start of the new season of Top Model Sweden, fans of the show can buy the Top Model- contestants’ favorite items from their blogs on TV3.se and follow their style on Apprl.com. APPRL’s tools have been used to create a personal shop for each model, an aggregated Top Model shop as well as outfits from the models with direct links to featured products. On Apprl.com fans can follow the models to get style updates and shop their looks.

APPRL offers a range of easy-to-use tools for bloggers, site owners and online stores that connect inspirational content with products. For example, a digital publisher can create a virtual shop in a few minutes, connect their images and collages to products and reach a new audience on Apprl.com The company is founded by Martin Landén with a background within digital strategy at firms like DDB and LBi and Gustav Gisseldahl who has experience from sales at TV4 Digital Media and Corporate Advisory at Danske Bank.

- This opens up new possibilities for TV-viewers and the many fans of Top Model Sweden. Now they can easily shop the models’ selected favourite products as well as items seen in the show, says Jessica Grunewald, Head of Digital Media at MTG TV

Through APPRLs range of sales-driving formats, digital publishers can supplement traditional brand- building advertising with driving actual sales for advertisers.

- Thanks to APPRL, TV3 can create a deeper relation with their advertisers and create relevant content for their audience at the same time, says Gustav Gisseldahl, APPRL Co-founder.

With the help of APPRL digital publishers can easily monetize their content, which is becoming increasingly important for survival in an increasingly mobile world.

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