Swedish Startup Space

Why Netigate, a startup with 56 MSEK in revenue chooses to stay out of the ‘startup spotlight’

Written by on January 28

Netigate is one of those startups that no one talks about, yet flies under the radar – racking up both clients and  more importantly, cash. Since founding in 2005, they’ve managed to increase revenues every year. Essentially, the company provides a software solution allowing customers to build, manage and follow up with customer surveys. Now, that may not sound like the sexiest product around – but in 2013 they managed to pull in roughly 56 million SEK in revenue.

I caught up with marketing manager Lars Lindberg for a chat about Netigate and why the company has stayed out of the spotlight.

Lars, tell me a little about yourself and your background

I am a Stockholmer and marketing addict with around 10 years of experience from different marketing positions within both the IT- and advertising industry. Today, I head the marketing department at Netigate with an overall responsibility for all our marketing activities on our different markets.

When did you join Netigate, and how?

I joined Netigate almost four years ago, in the beginning of 2010. Having worked in large global cooperations for serveral years, I was on the lookout for something smaller and more challenging, when Victor Molander, CEO of Netigate called on a Sunday afternoon. I know Victor since many years and I had been following the great progress of Netigate for quite some time, so when he asked me if I wanted to join, it was an easy decision to jump onboard.

For those who don’t know – what is Netigate?

Netigate is a web based software to conduct online research that helps companies and organisations gain insight and improve relations with customers, employees and other stakeholders. Our DIY-solution is used for any kind of online research, but primarily it is used to measure customer satisfaction, employee performance or to conduct market research. We have customers in all industries, from political parties and organisations in the public sector, to SMB and global players like eg Ericsson, Electrolux and McDonald´s.

You’ve built a solid company with a solid customer base – but you’ve stayed out of the “Swedish tech” spotlight. Any reason for that?

We have managed to build our company without any venture capital and we have been profitable from day one. This year we received the DI Gasell award for the sixth consecutive year, which of course we are very proud of. Today, we are a pretty well-known brand within our most important target groups, but we are not well-known to the public as we work only in the “not so cool”-B2B sector and we are not listed on the stock exchange. I guess those are two major reasons why we are not mentioned together with other successful Swedish IT-startups like Spotify, Soundcloud or King.

We have managed to build our company without any venture capital and we have been profitable from day one. This year we received the DI Gasell award for the sixth consecutive year, which of course we are very proud of.

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