Each Sunday, we bring you Swedish technology companies who’ve been written about, or mentioned by larger international press. This week, Narrative (formerly Memoto) were mentioned in a life-logging piece in Mashable, StartUp Day named one of Europe’s hottest startup events and the Economist wrote a great piece on why Sweden is leading the world in mobile payments.
“But one country has taken to contactless payments. Just as in flat-pack furniture and euphonic pop music, Sweden leads the way in mobile-payment technology. Largely this is because of its high internet penetration; 94% of the population has internet access. Four mobile-payment commerce platforms have cracked their homeland and are now looking further afield for custom.”
“General startup pitches but majority tech and growing bigger each year”
“Two years ago, he reached out to his friend and fellow entrepreneur Oscar Kalmaru, also a new father wanting to hold on to the fleeting moments of his children’s lives, to help design a lightweight wearable camera that would automatically take pictures at scheduled intervals throughout the day. The Swedish startup, then called Memoto, raised $550,000 on Kickstarter in 2012 — ten times its goal — to develop the product. Late last year, it raised an additional $3 million in funding the old fashioned way, rebranded as Narrative and is now in the process of shipping the product out to those who pre-ordered it.”