Kivra, since acquiring local competitor Brevo during last summer, is now Sweden’s biggest player when it comes to digitalising postal mail. They had a pretty amazing back-end to 2013 – bringing in H&M CEO Karl-Johan Persson and God-El founder Stefan Krook as partners.
They also raised a further 50m SEK in capital in December – meaning the company should be full of resources and ready to take on 2014.
For those who are reading about Kivra for the first time, the idea is that consumers should be able to receive mail from companies and the government digitally, which according to Kivra is of course – not only better for the environment but also more secure and efficient.
When you talk to people about Kivra though, people generally say the same thing – “Why not just use email?”
Well, after some research I’ve come to the conclusion that Kivra does have a couple of features which make it appealing as a consumer. Firstly, I can access my entire archive of postal mail. I’m currently sitting at my desk staring at a filing-cabinet full of mail from Bolagsverket, Skatteverket etc – it’s pretty unorganised and of course, impossible to find what I’m looking for quickly. If I could filter by date and search by keyword through my mail – that would be great. In addition, being able to access those documents from anywhere will be handy too, like I say, today they all sit in a filing cabinet on my desk.
Of course, one of the core benefits of Kivra is security – receiving sensitive information from government agencies directly – without needing to change too many hands in the middle. I can’t help but wonder if using BankID could be a good strategy for Kivra – although the irony isn’t lost on me how insecure our current postal mail system is anyway.
When speaking with Kivra, they tell me there is currently no support for BankID (or similar) but that they’re thinking of ways to enhance security. Like I say, their current solution is still a security-improvement on what we have now – but I (and many) would like to see more in this area I’m sure.
Kivra isn’t without challenges though and the biggest one of course is – if more competitors pop up and start signing deals with different companies – that will truly hurt the consumer. The consumer should only need one application/service, so Kivra will need to keep charging forward to try make sure that doesn’t happen.
What do you guys think ? How will Kivra fare in 2014? Leave your comments below or tweet to us!