Revibe are today announcing that they are exiting private beta and launching their niched-streaming service in all the Nordic countries. We wrote about the service back in June – when the guys had just launched the beta, but were still struggling with some of the more logistical issues such as licensing and content. Now the service has amassed 20,000 users and will launch their 5 EUR/month plans.
Basically – Revibe is a streaming service that exclusively has electronic dance music on it’s platform. In addition, the web application has some pretty cool “DJ Tools” that allow users to alter/mix the tunes and play DJ. I’ve seen a live demo of the product and I must admit that the application is slick – and quite fun to play with.
Of course the company faces some serious challenges. Firstly, competing with the big players in the streaming space – it’s going to be hard to pull users away from established services like Spotify, Rdio and Grooveshark. In addition, whilst the DJ tools are undoubtedly fun and useful, I wonder if this is a tool for “real DJ’s” or more just an engaging way for EDM-interest folks to listen to music. Could a DJ use this tool live, or is it simply a consumption platform?
Magnus Örnberg, CEO of Revibe said:
The electronic music scene is extremely big. EDM is pop music’s trendiest acronym right now. Our aim is to become more than just a streaming service – and our DJ tools are just the first step. We will expand the service with more unique functionality and release it in some additional markets soon.