Note: This is a new Sunday format we are going to test – wrapping up all the great international press Swedish startups are getting. Please give us some feedback on Twitter, and of course – if you find a great piece, pass it on! In addition, we are looking to give it a snappy title – any suggestions?
Until now, that is. The Beta Family, a swedish crowdsourcing platform for testing apps, just launched a recorder which is able to show exactly how people are using your app. Basically you will see how the user uses the touchscreen, what he or she says and also the facial expressions for extra bonus. Just check out the video below:
His service, available in Sweden and starting up in Spain and Germany, is described as “cloud-based TV”, but Hjelmstedt prefers just to ask people to imagine TV without any of the irritating bits, like missing the beginning of a good new show, or forgetting to record something. Magine allows the viewer’s choice of shows to be screened on any of their devices and screens.
I was born and raised in Sweden, and I studied to be an engineer. I was the fourth employee in a startup, but then started my own company that enables people to compare hospitals’ performance. You can compare Hospital A with Hospital B, procedure by procedure, mortality rates, infection rates, etc.