Postify - based out of Stockholm are attempting to reinvent a medium that has really suffered from the digital revolution – the postcard. With the advent of smartphones and all that comes with that (in-built camera, email, Instagram) came the demise of the postcard. For Postify, this was unacceptable so they’ve built a platform which aims to rejuvenate this old form of communication.
I must admit that at first I thought this idea was a little bizarre – but the more I thought about it – the more sense it made. For $1,99 I can go onto their site, create a postcard using an Instagram/Facebook image and they’ll send it to my mother. I don’t need to buy the postcard, fill it out, buy the stamp and walk down to the postbox – they take care of it all. Pretty slick, especially for someone like me, living in another country from my family.
Since launching earlier this year, they’ve released an iOS app, allowing consumers the ability to directly send postcards using their iPhone. In addition, they’ve also launched a number of significant B2B partnerships – Norwegian and Scandic just to name two. Bigger brands are able to utilize Postify as a marketing channel, sending postcards
The postcards from Postify Postcards with a personalized holiday greeting is the perfect way to give our friends a chance to share their experiences with their loved ones, while we have the chance to reach out in a way that really stands out in the flow of information, says Karin Hellgren, PR and Communications Manager at Scandic Sweden.
Now, Postify have their sights set on Europe and are setting out to launch a new application called ‘Postify Prints‘, which allows consumers to print physical copies of their photos, directly from within the app. In addition, Postify have been invited to speak at Mobile Photo Connect, which is a leading mobile photography conference, with some big players like Kodak, Aviary, Fujifilm and Canvaspop all in attendance. Postify tell me that they’ll be launching Postify for business on the main stage, at the event.
Speaking on the topic of mobile and photos, CEO Fredrik Schöön commented:
We believe that there is a great shift from desktop to mobile at the moment and the timing for us is very interesting as the bandwidth is getting faster and smart phone cameras are improving. People take more and more pictures with their mobile phone we really feel that these products have a huge potential. We want to give our users the possibility to share their pictures in a more personal way, as an alternative to just sharing them on Twitter or Instagram.