Today I’m talking with Mathias Crona, CEO of MyStudyWeb - a newly launched e-learning platform to help students and teachers achieve better results. The platform aims to improve results by providing teachers with a way to personally tailor the learning experiences for each student, based on their individual skills. They join a host of Swedish companies trying to innovate in the e-learning space, so I caught up with Mathias for a quick chat about the competitive landscape, e-learning in general and their place in the market.
Tell us a little about yourself and your background
My last job before founding MyStudyWeb was as the EVP for Net Entertainment. Before NetEnt I have worked in management consulting at BCG, banking at Goldman Sach and Citibank. I have also spent a few years in corporate development at Nobina which is a bus operator. Jessica Crona who is the co-founder and my wife has more than ten years experience as a teacher at different schools. We got the idea to build MyStudyWeb through Jessica’s teaching experience where she had lacked online learning tools, combined usability and good content.
What is MyStudyWeb?
We are a newly launched e-learning platform to help students and teachers achieve better results. The platform aims to improve results by providing teachers with a way to personally tailor the learning experiences for each student, based on their individual skills.
Pupils like to use MyStudyWeb more than the physical text book and other online learning tools due to our strong usability and good content. It is very easy to indivdualize the training for each student due to the fact that all content is on one platform. The teachers can work more efficiently and can spend more time with their pupils since MyStudyWeb reduces their admin.
Tell us a little bit about the competitive landscape and your team
The biggest challenge for us is to get schools to shift their thinking when it comes to online learnings tools. Due to the fact that we are working exclusively with the Swedish market, there are obviously less competitors. Established text book publishers have put their content in e-books but we have never lost a deal to any of them. There are a few other start-ups in the space but none that competes directly with us.
The management team consists of me and Jessica. The development side of things is outsourced to an Indian offshoring supplier and we act as product owners. Currently we have 5 teachers that are developing content in parallel to their job as teachers. We have two employees focusing on admin, support and other tasks.
What kind of traction do you have?
We’ve been generating revenue for more than a year and our current customers are evenly spread geographically in Sweden. Our customers are primarily 1:1 schools (i.e. all students have their own computer or tablet). MyStudyWeb has delivered more than 500,000 exercises or lessons since we launched.