As if the “event discovery” space wasn’t crowded enough, Voolewoo are another Swedish startup taking a crack at it. They join Vamos and CANU as Stockholm-based companies trying to solve the age-old-problem of ‘what should we do next?’. According to the company, Voolewoo helps you discover, publish and spread knowledge about events. Voolewoo was founded in Stockholm in the early 2012 and has been bootstrapped by the founders and in “stealth mode”. The team is focusing on the global market from the beginning and enables users worldwide to become the go-to person for events in their city.
I caught up with co-founder Tommy for a quick chat.
This is an extremely crowded market. Vamos and CANU are two Stockholm-based companies attacking this problem. How are you different?
Firstly I’d like to say that it’s not as crowded as one might think. Most event apps are aimed at conferences and meetups, not real life social events. Secondly the fact that there are some competitors out there just proves that there is a need for our services and of course we aim to provide the best experience.
We’re going the other way with unique user generated content. We don’t want to be just another Facebook aggregator.
Tell us a little more about the team and your background
We’re four guys in the team. I’m focused on pr and marketing with a focus on social media. I was previously in charge of VisitSweden’s social media efforts. I managed the “Curators of @Sweden” initiative from the beginning and for about a year.
Then there’s Cedric (CEO) and Paul who are two french guys living in Stockholm since many years back. Both with great business backgrounds. And finally our lead developer Håkan Waara “the technical ninja”.
What is the roadmap for the next 6 months?
Our ambitions are global but we’re starting with a focus on Stockholm. We’re boostrapping with our own private funding so we’re taking it one step at a time. We’re excited to launch this public beta and start getting user feedback and to further understand their needs. We’ll be improving the app in a fast pace in the following months and then, when the time is right, go for an international expansion.