Swedish Startup Space

Agigen, a digital agency who want to become a lean startup shop

Written by on September 18, 2013

Today I’m talking with Daniel Pettersson, CEO at Agigen – a production agency based in Stockholm who’ve done work for clients such as McDonalds, Vodafone and LEGO. In addition, they function as the production team behind Billogram, one of Stockholm’s hottest tech startups currently.

Daniel, tell us about yourself and your background

I’m a programmer since childhood. I worked with web development as a freelancer and for a company in Uppsala until I formed Agigen during the winter of 2008/2009. I’ve always been passionate about creating great sites in an affordable and easy way, and with Agigen I aim to do just that. During my years in school I started and ran a non-profit event for fans of Japanese pop culture, called UppCon, which taught me a great deal about leadership and organizational management.

What is Agigen – what problem do you solve and what kind of clients/projects do you like to work with?

We’re a production agency for anything web-related. We act as a external partner for design and advertising agencies that don’t have the capacity for big development projects in-house.

We’ve built large scalable backend systems for projects like Mini Cooper Getaway and McDonalds Go&Get as well as complete systems like Billogram, and also ad campaigns like Carlsberg’s Where’s the Party. We even built a remote-controlled (over the web, naturally) hockey puck shooting machine once. We work with a wide range of agencies, but in particular we’ve worked a lot with North Kingdom and The Viral Company.

You seem to function ‘like a startup’. Tell us about how you run the company?

We’re a very flat organization and give our developers a great deal of freedom and flexibility. The only real requirement is to always deliver great products. Agigen isn’t for everyone and it takes a lot of individual responsibility to work in this way, but the upside is a very strong team of individuals that doesn’t require a lot of management from my side.

Tell us about your involvement in Billogram?

I’ve been involved from the beginning, and as a CTO my role have been to advise and assist with all the technical decisions. My team at Agigen are also the ones who’ve built the service and we currently have three developers working full time on making Billogram the great product it is today.

Where do you see the company in a few years?

Agigen will probably continue to grow organically, recruiting as we go when we find talented people. We’re moving to a larger office in october (we’re gonna share with Billogram) and we’re starting to produce design as well as code, to make our projects even better. We’re currently looking for more people, so check out our blog.

Thanks Daniel!

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