Swedish Startup Space

First day on the job for the Bonnier Accelerator Class of 2013

Written by on September 9, 2013

It was back in April that Bonnier announced their new accelerator program – offering “an opportunity to develop a bold idea while making use of the support, network and international opportunities that Bonnier provides”. A couple of months later, Bonnier announced the 5 entrepreneurs who would participate in the program. This week, the entrepreneurs will move in and get to work on their ideas.

Participants were selected by an expert jury that includes Andreas Ehn, co- founder of Wrapp and former Spotify CTO; Jakob Tolleryd, CEO and founder of Compricer; Jonas Bonnier, CEO of Bonnier AB, Ulrika Saxon, CEO of Bonnier Growth Media; Anders Eriksson and CEO of Bonnier Business Press.

The entrepreneurs will sit in the Bonnier offices for the next 90 days, and then will pitch at a Demo Day – where they have the opportunity to use Bonnier resources to continue to grow the business.

“The program will help make sure they don’t end up making mistakes that others have made before them. The most difficult thing when it comes to creating a company is not knowing what to focus on when everything seems important. But everything isn’t equally crucial all the time, and we’ll help the participants see their entrepreneurialism more objectively. Entrepreneurs tend to focus on what they think is most fun or simplest, but with us they’ll have to take care of even the parts they don’t think of as fun.” says Collén Gustafsson, one of the programs organisers.

Bonnier Accelerator 2013 – The entrepreneurs:

Heidi Harman, 33, is a British citizen living permanently in Stockholm, although she recently spent three months in Bali learning how to develop in Ruby. Past projects include partner-running startup RunAlong.se. She’s also a co-founder of Geek Girl Meetup.She’ll be working as a team with Maria Elgaard, 28, from Denmark, who has been working with startup Ventus Performance, an app to help wind-farm investors keep track of their investment. Together the two are working on a behavior-changing app.

Fredrik Hjorth, 24 and Adrian Swartz, 24, both Swedes, will work as a team. Swartz founded communications agency Rodolfo. Hjorth has been studying law and finance at Uppsala University – prior to that he ran his own business. Hjorth and Swartz’ project is a student job search service.

Jonas Forsslund, 30, is a Swede who recently finished up a research fellowship at Stanford University in the U.S. as part of his PhD studies. He works with the design of 3D interaction with haptic feedback. His project involves further developing his company Forsslund Systems, which produces surgery simulators.

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