We wrote about the small company 123on from Uppsala a while back and their deal with NHL. They just signed a deal with World Sport Group and SAFF Championship in south Asia, a deal worth 4 million SEK.
The company presents a new way to use video on the mobile. Their app is a platform similar to YouTube, but with new fun ways to activate your phone. By using videos for incoming calls and alerts, you can enjoy your favorite soccer goal every time the phone goes off.
The deal means that all the soccer fans in India and all over the world get access and will be able to use video sequences from their favorite national team as a ringtone.
Founded in 2012, 123on has developed a global video distribution platform and mobile application for Android used to deliver video highlights from its premium content partners for previews and personalisation like incoming calls.
123on is the vision of Mikael Jansson, a former leading Swedish TV producer for TVC, who has now turned his talents to the digital video world. Jansson is backed by the influence of a number of executives who carry heavyweight sports experience, including a former NHL star and a former CEO of UEFA.