Note: This is a new Sunday format we are going to test – wrapping up all the great international press Swedish startups are getting. Please give us some feedback on Twitter, and of course – if you find a great piece, pass it on! In addition, we are looking to give it a snappy title – any suggestions?
“Tunaspot lets people tag their playlists to a location on a map, while letting other users ‘discover’ them. So for example, if you’re a DJ and want club-goers to remember and listen to your set-list again when they get home, you could tag a playlist to the venue on a map and share it”.
“A tiny wearable camera called Memoto captures every 30 seconds of your life, which sounded interesting to at least its 2,871 Kickstarter backers, when it took to the crowdfunding platform last year. Sorting through the thousands of random daily snapshots, however, probably lacks the same appeal.
So although it was the camera that drew attention on Kickstarter, that 1.4-inch square may have been the easier half of Memoto’s product development. The more critical puzzle that the Swedish startup must solve before its product ships this summer is what to do with all those images once they’re gathered”.
“Tictail has 18,000 users across Europe and in the United States (2,500 in Britain) – not bad for its first year in operation, but as yet more a case of future promise than fulfilled potential. It has two principal selling points. The first is that, unlike every one of its rivals, it doesn’t sell. You can download it free. And the second is that, as Waldekranz puts it, “it takes the technology out of technology”. Even those who don’t know their left hand from their right when operating a mouse can set it up in 20 minutes”.
“According to Foap CEO David Los, the outfit already has 575,000 users around the world – about twice the number the largely mission-focused Scoopshot has. “We are much more social,” he claimed, adding: “We have a much higher reward per mission. It goes from $50 and up. Puma was running a photo mission where they for instance gave $2,000 in rewards. [Scoopshot] have $2.50 in rewards.” Even if Foap users’ photos don’t win the big reward for a mission, they still stand the chance of being sold for inclusion in the brand’s image library at a rate of $10 ($5 of which goes to the user)”.