Fredrik, tell us about yourself and your background
I like to see my self as a techie with a bit of social and business in me as well. Graduated as a computer scientist from Gothenburg School of Economics and Commercial Law a bunch of years ago. Started out in the rugged handheld computer business working with logistics firms. Did a bit of server maintenance as a one man company for a few years. Although ever since the Nokia 6110 came out with the snake-game I knew that I wanted to work with app development for cellphones.
Tell us about Maybe – the background, the team and why you started it
I met Christoffer (founding partner) in Gothenburg when he studied at Chalmers. We hang out as friends and ended up writing our master thesis together in 2006 where we did a mobile system for real estate maintenance. After a few years apart I suggested to Christoffer (around 2009) that we started an app developer company. He was in from the start and we started out doing an app called MobisleNotes as well as consultant work for various clients as Rebtel, Volvo, Samsung to name a few.
Although we always knew we wanted to aim at doing a product that could disrupt the market. We started looking at the dating market and realised that that there was either very old sites with a bad mobile experience or scammy upcommers. Something had to be done. We started making Maybe on a crunch weekend with the team of our 4 developers and Christoffer and I on February 2012.
Online dating is obviously extremely crowded as a market. Tell us how you are different
We set out to make Maybe and focused on three aspects. 1. We wanted a “real-life approach” to dating. No complicated forms to fill and rather focus on attraction and communication to get to know each other. 2. We saw that the best target segment was urban people at around 18-35 who had no fresh accepted service. 3. We had to make sure the service was safe and secure especially with women in mind.
So where are you at now? How are the numbers looking at what does the future hold for the service?
We have launched in Sweden and have seen a great increase in the number of users. We have had over 20 000 users signup since the launch in February. We are now looking at other markets and have very silently launched in the other Nordic countries. In addition to expanding the product is constantly evolving. A couple of months ago we launched a way to call users anonymously and for free together with our partner Rebtel. Just a week ago we launched a system to like pictures and updates to show your appreciation. Next up are even more social and viral features where you can interact with your regular friends in the app while dating.