Silicon Allee reported yesterday that the two Swedish online opticians Loveyewear and Lensstore have been acquired by Mister Spex -a Berlin-based competitor to both. Mister Spex – who have taken funding from Team Europe, HTGF, Grazia Equity, DN Capital and, XAnge – are obviously looking to strengthen their position as the #1 online eyewear outlet in Europe and are on track to hit 48 M EUR this year.
Fredrik Malm was asked about the deal:
Fredrik Malm, founder of Lensstore and Loveyewear, said the deal would allow his company to “offer our customers the complete range of optical products online and to accelerate the growth of our business.”
The Mister Spex team are looking forward to entering the lucrative Nordic market with their new partners.
Mirko Caspar (MD Mister Spex) said: “With Lensstore and Loveyewear we have found the best partners for Mister Spex in the Nordics. We share a passion for digitizing the eyewear industry and will combine Mister Spex’s expertise in the sale of prescription glasses and sunglasses with the excellent market position of Lensstore and Loveyewear in contact lenses and premium eyewear in the Nordics.”