Oresund Startups posted a great interview yesterday with Martin Walfisz – who is the CEO of Malmö-based gaming startup Planeto. Planeto are the company behind popular games such as Quizboard and and Quiz.TV. Interestingly however, Planeto not only develops games – but has also developed something they’ve named Knowledge Network – a platform to share and test your knowledge with others. Bringing interactivity and fun to this space caught the interest of Bonnier, who in late 2012 invested 2 million SEK in the company. Anyway, I’ve picked out some of my favourite quotes from the article below.
On starting Planeto:
“Me and Magnus are good friends from when we studied together in Blekinge. He was eager to get going, and this was just after Massive had been acquired by Ubisoft and I felt it was time to move on.”
“We started the company in May 2009. The first 6-8 months, almost all of 2009, was mostly spent raising money. We raised 5-6 M SEK in the start, from multiple small investors, and got going.”
“In total we have raised 15-16 M SEK, still seed money and from multiple small investors, both private investors, public funds and larger companies. Bonnier is one of the bigger external owners now since 2012, after our successful cooperation with Quiz Battle”.
On switching focus towards trivia:
“The web based game was great, had active users and got good feedback. But we were missing an engine of growth, it had no strong viral components and no clear monetization plan. So we needed to move on.”
“We had by now seen Wordfeud, and we thought something similar would fit our idea perfectly. A game that you can play minutes at a time, with friends.”
“The decision to change focus was not that hard, even if it meant that the team got smaller. Our main concern was that we had no iOS developer in-house, so that took us some months to figure out. We thought making our first iOS product would take us 3 months, it turned out to be rather 6-7 months…”.
On Quizboard’s success:
“Almost 25% of the Danish population have downloaded our app. That is just a crazy number! I think the success is because our collaboration with Bonnier helped us get through the noise in the market, and our product was good enough to reach viral growth with that help.”
“Currently we have over 2.7 million downloads. We have had over 500 000 daily active users. This is great, and we have so far only launched big in the Nordic countries and the Netherlands”
On his vision and the future:
“Our vision is to create the ‘personal knowledge graph’, a place where you can see what people know on different subjects. We believe that by answering questions it is possible to actually map areas a person is knowledgeable about. We want to expand that, as an opt-in in our games of course, because we think being able to tell if someone is an expert or not is something that is missing from the internet today. Currently the people best at expressing themselves or that are the most active are the ones that get recognition on the internet – we want people to be able to enter a new conversation and get credit for what they know instead of having to build up a reputation from scratch. We believe this is will make the internet a better place”