Truecaller is one of my favorite startups out of Stockholm. Despite boasting crazy good numbers (20 million registered users), they seem to fly under the radar. Interestingly, India is one of Truecaller’s biggest markets – where they seem to have resonated with Indian celebrities - people who are particularly keen to avoid pesky calls.
Today Truecaller are announcing that they’ve partnered up with Innoz – an Indian startup who are developing mobile products for India’s 1 billion mobile-users. Truecaller and Innoz are together taking Truecaller’s ‘number-identification’ service to SMS.
Essenetialy, users can find out who is calling, by simply sending the number in question to a designated number. If the number is in the Truecaller directory, the SMS message will return name, service provider, region of the number, and the true score, which will determine how ‘popular’ a number is with Truecaller’s +20 million users.
“We know that Truecaller is a popular service in India,” says Safa Poyraz, Truecaller’s VP of Business Development. “We want the Truecaller service to be available for those who do not have smartphones, because Truecaller has proven to be a beneficial part of many Indian’s daily lives when identifying unknown callers.”