It’s an opportunity to develop a bold idea while making use of the support, network and many international opportunities that Bonnier provides.
Jonas Forsslund, 29, is a Swede currently working as a visiting researcher at Stanford University in the U.S.; founded Forsslund Systems, which produces surgery simulators. Heidi Harman, 33, is a British citizen living permanently in Stockholm; started partner-running startup RunAlong.se; also co-founded Geek Girl Meetup. Fredrik Hjorth, 24 and Adrian Swartz, 24, both Swedes, will work as a team; Swartz founded and runs communications agency Rodolfo and Hjorth is a student at Uppsala University. (Watch a video interview with Hjorth and Swartz).
“We got a wide range of submissions and there were a lot of interesting ideas and enthusiastic people to choose from,” says Saxon, chair of the jury. “It took some time to narrow it down, but the jury was convinced that Jonas, Heidi, Fredrik and Adrian have business concepts that have the potential to really take off, along with the entrepreneurial spirit to see them forward. I’m personally excited to be able to watch as they work on developing these ideas that could be the start of something big.”
Find out more about the expert jury by watching the video below!