There are many ways to get attention without having to put to much effort behind it, besides having a great product. One way is to nominate your company to start-up awards.
Awards related to summits and events are popular feature for a lot of media houses and various organisations.
And it is an awesome opportunity for a start-up to get your company under the radar and receive recognition for your product or service.
My tip is to make a list of all awards that are related to you business and start applying. Make sure to write down the nomination deadlines in your calendar so you don´t miss it. If you´re not applicable to be nominated for the award, look out for special start-up offers or if there is any possibility to participate in a start-up pitch for investors or experts. This is often less expensive than to attend as a regular guest.
If you get shortlisted, it makes a great news story to share with your network and potential clients.
International start-up competitions to look out for:
Some Swedish awards to look out for:
• Årets webbentreprenör
• Årets Webbkomet
• Sime hotlist
• Svenska innovationpriset