Fishbrain have announced today that they are partnering with Discovery Communications for an app, inspired by the popularity of the ‘River Monsters’ series that airs on Animal Planet. The app, which will also be called River Monsters will allow anglers to to log and share fishing information with their peers. River Monsters will be a separate application, but is powered by Fishbrain.
“We are confident that the River Monsters App will be a hit with avid anglers and casual fishermen alike. Our hope is to encourage catch and release fishing practices through this fun and engaging platform, helping ensure sustainable fisheries for future generations”. - JP Stoops, Director of Licensing for Animal Planet.
We’ve previously written about Fishbrain before, so if this is you’re first time hearing about Fishbrain, check out that article.