Startup Day – one of the biggest events on the Swedish startup calendar was held last Saturday – with a massive crowd in attendance. As always, there were many great speakers and plenty of lessons to take away. Here are some of my favorites:
Carl Waldecranz – The first year of a start-up
This was undoubtedly one of the top talks for the day as Carl (Tictail) talked about the first year of a startup and of course outlined some of the do’s and dont’s. Tictail has been extremely successful in quite a short time – powering 10,0000 stores in the first 10 months of their existence.
- Ideas have to change, it’s in the nature – Strong teams doesn’t.
- Don’t hire developers – hire entrepreneurs.
- We’re not building a product, we’re building a culture of innovation.
Oskar Kalmaru – Marketing needs no product
- Sell what the customers see themselves buying.
- “In the factory we make cosmetics – in the store we sell hope”.
- “By not having a product, we had more access to people ideas”.
Ole Ruch – Going global from day one
- “Find the core users in your market – innovate for them, make them love you and interact with them in a personal way”.
- “The way we drive innovation is finding 100 people and asking ‘how can we solve your problems'”.
- “When you build a reputation online, people are willing to do more”.