I caught up with Promobucket founder Johan Tervald to talk about how they want to help non-designers create beautiful marketing material.
What is Promobucket and how did you come across the idea?
PromoBucket is a web based SaaS solution targeted towards marketers and their digital assets. The idea is to give life to digital marketing and brand files and make them more accessible to organizations, their users, partners and customers.
The idea was born when developing an online editor for a web to print solution. The editor made it simple to personalize and locally adapt marketing material. This made it possible for anyone to create marketing output within the brand guidelines with the right colors, fonts, logo etc without having to install a program or have any prior knowledge of design. The problem we noticed was that it limited the output to only print, and locked the customer to the one supplier that initially paid for the system.
PromoBucket is a much more open platform that can handle all types of brand and marketing assets like images, fonts, logos, PDFs etc, and on top of that it has the same online editing capabilities, but instead of just producing PDF for printing it also generate jpg:s and other formats used on the for example the web.
Tell us about your background?
I have a marketing background and have founded an advertising agency and also built a brand within consumer electronics, so I’ve personally experienced the hardship of delivering campaign material and brand guidelines to a large amount of companies. I’ve seen the difficulties they have taking full use of the delivered files. Usually it gets stuck on a single computer or an inbox. In best case it’s stored on an internal server, or on a consumer cloud service like dropbox or google drive. Those applications work fine if you’re a really small organization and don’t have too many files. Otherwise they soon get messy and you end up loosing control of who has access to what, and off course they don’t have the in-built tools focused on marketing that give the files life.
Who is involved in this project?
Right now we’re a small crew focused on business development, innovation, marketing and programming. We’ve worked together for a couple of years now so we have a tight work relationship, and moneywise we’re backed up by Almi Invest.
I see you are in beta, how has that been going?
Releasing something to the public is always a bit nerve-racking. We launched a private beta just a couple of weeks back and can now see the pace of usage picking up steadily. Right now we’re monitoring how people use the application, if they use it as we intended, if they understand the different parts and what they like and dislike. So far we’ve had great interaction with our users and received really useful feedback.
Who are the competitors in this space?
There are off course competitors, but they are all using a traditional business- and sales models that leads to heavy sales staff costs, long lead times and expensive setup costs. This also forces them to charge more than necessary for their solutions and limits them to one country at the time. So our main competitors are focused on large enterprises, whereas we are more targeting small and medium sized organizations.
So far we haven’t actually seen anyone with the same approach and offer as we have.
What are the next steps?
After a heavy development phase we are now moving towards more of marketing the product, acquiring new customers and populating our marketing channels with relevant content.
Development wise we are focusing on what we have – build it better and not adding too much features at this stage. We have a long backlog of features and functionality but the most important part right now is onboarding and getting our users to spend more time in the application and make it a tool they use every day, and eventually can’t live without.