Lately there has been a lot of talk about startups from Stockholm, therefore this week we will travel to Uppsala which is about 45 minutes north of Stockholm. There is a lot of startups coming from Uppsala, and specifically from Uppsala University. Famous startups from Uppsala include Skype, MySQL Utfors, IP-Only, OnGame and Tripbirds.
We met with Eric Anderbjörk, CEO of Appanero AB – one of the most experienced mobile development companies in Sweden. Eric tells us that Appanero have launched more than 60 apps on the AppStore and Google Play – as independent app developers or on the behalf of clients. This probably makes Appanero one of the most experienced app developers in Sweden regarding pricing and marketing of apps.
Appanero have gained experience the hard way – through ”trial and error “. From the outset, Appanero have set out to acquire knowledge about the market by experimenting with our own apps, and its pricing and marketing.
Although Appanero have been focusing on the Swedish market so far, they have had apps on the AppStore Top Ten-charts all over the world. In Sweden they reached number one with both Högskoleprovet and GI-tabellen and since the beginning of 2010 they have always had at least one app among the top-ten in its category. If you take Högskoleprovet, Jaktappen, Bring Me Home, LCHF-tabellen, Ordbiten and ORD-provet in account, they always have at least two apps on the charts which are among the most lucrative apps (Top Grossing) in Sweden.
Their team consists of highly devoted and experienced people with a broad background from software programming and development to content management and marketing. Eric has a long career in the mobile industry from Nokia and Apple where he worked as managing director and head of product marketing. Unlike a lot of startup founders in Uppsala, Eric did not study at Uppsala University. Eric studied at Lund University in the south of Sweden.
Anderbjörk tells us, “A number of the apps have quickly positioned themselves on AppStore’s top charts around the world. We know how to make successful apps, getting them on the charts and keeping them there. Appanero have assisted companies, organizations and individuals in developing their own apps as well as helped promoting them, through both new and existing marketing channels”.
Appanero is not just an app developer that produces excellent apps that that can be downloaded at the AppStore or Android Market – they also produce interesting, funny or just useful and good apps for business, organizations and government agencies. So far Appanero have produced apps for municipalities, chain stores, hospitals, colleges, construction consulting firms, trade unions, optics companies, garment manufacturers, the security industry, consultants and tourist foundations as well as several other independent developers.
Appanero just hired three new employees, two programmers and an art director. “Juan, an art director has been working as a freelancer for us since a few years back. Appanero would like to hire more people and build more competence in-house, but he says it’s very hard to find competent people and that there seems to be a lack of this competence in all of Sweden”, says Anderbjörk.
Appanero recently started doing a lot of developing in Corona SDK, which is a multi platform framework to build mobile applications. The possibilities of being able to do some apps in a cross platform tool is just too tempting to ignore.